A non-profit has a mission people can care about. The job of marketing is to make that mission easy to understand and easy to join.
Start with one person or one need
Large numbers are hard to picture. A single story about one person, one family or one neighborhood helps supporters see the difference their help makes.
Make the ask clear
Every campaign should say what you want people to do, whether that is give, volunteer or share. Put that action in a button, not at the bottom of a long page.
Show what happened
Update your community on what their support made possible. Photos and short updates build trust and encourage people to give again.
Use the same look and voice
Consistent colors, photos and wording across your website, flyers and social media help people recognize your organization.
Thank people often
A quick, personal thank you goes a long way with donors and volunteers.