Video can feel like a big project, but small businesses can start with simple clips that show who they are and what they do.
Start with short videos
Thirty to sixty seconds is enough to introduce your business, show a product or share a quick tip. Short videos are easier to plan, cheaper to produce and easy to reuse.
Show the work and the people
Behind the scenes footage and team introductions help customers feel connected. They are also easy to film in the middle of a normal day.
Plan one idea per video
Each clip should say one thing. If you have three ideas, make three videos.
Use it in more than one place
A single shoot can give you clips for your website, social media reels and email. Plan the shots with each place in mind.
Keep a simple schedule
Pick a rhythm you can keep, such as one new clip every two weeks, and stick with it.