Brand Identity Client Guide
This document explains how the brand identity process works for Reyal Design clients. It outlines what is included in your branding package, what falls outside the scope, and how feedback and revisions are handled.
Our goal is to build a cohesive, professional brand system that communicates your business clearly across all platforms.
Brand Identity Overview
Feature
Brand Concepts
3 original brand concepts
Revisions
Up to 2 revision rounds via email
Turnaround Time
7-10 business days
Final Deliverables
Full brand kit + guidelines
Details
3 original brand concepts
Up to 2 revision rounds via email
7-10 business days
Full brand kit + guidelines
What Is Included In The Branding Package
Brand Strategy Foundation
We define the core direction of your brand based on your input. This may include:
Brand personality
Tone & Voice
Brand Values
Logo System
We create a flexible logo system (not just one logo). Includes:
Primary logo
Secondary / alternate logo
Icon or symbol version
Brand Elements System
A structured brand system for consistency across all platforms. Includes:
Brand colors
Typography system
Brand Patterns/icons
Requests Not Included In The Branding Package
The following may require a separate quote:
Advanced Brand Strategy
Examples include:
- Naming
- Messaging frameworks
- Taglines or copywriting
- Additional revisions
Extensive Applications
Examples include:
-
Full social media kits
(multiple templates) - Packaging design
- Large-scale marketing campaigns
Website Design & Development
Examples include:
- Full website UI/UX
- Development or hosting
These services are available as
separate branding projects.
Our Branding Process
Our branding projects follow a simple, structured process to ensure a smooth experience and clear results.
1.
Brand Brief
You share details about your business, audience, and preferences.
2.
Brand Direction
We create 2–3 visual directions (moodboards or concepts).
3.
Concept Development
We build your logo system, colors, and typography based on the chosen direction.
4.
Review and Revisions
You review the brand direction and provide structured feedback via email. Up to two revision rounds.
5.
Final Delivery
Once approved, You receive your complete brand package and guidelines.
How To Give Effective Branding Feedback
Clear feedback helps us refine your brand quickly and achieve the best possible result within the included revision rounds.
Focus on Direction
Choose the direction that feels closest to your brand instead of mixing multiple styles.
Be Specific About Changes
Instead of general comments, describe the exact adjustment you’d like to see, such as color, font, or icon refinements.
Think System, Not Just Logo
Branding is about consistency across everything, not just one element.
Keep Your Audience In Mind
Your brand should connect with your target audience, not just personal preference.
Why These Guidelines Exist
These guidelines help us:
Ensure fair support across all clients
Keep pricing affordable
Allow quick updates without full redesign work
Maintain consistent service quality
Without these boundaries, unlimited requests would make it difficult to provide reliable service for all clients.
Need Additional Design Services?
We also offer:
Website design
Social media content
Marketing & print materials
Product photography & video
Our team would be happy to provide a separate project estimate. Simply submit a request and we will review the scope and provide a quote.
Thank you for trusting Reyal Design to build your brand.
Our goal is to create a strong, cohesive identity that helps your business stand out and grow.