Perry Wings was a name people loved, but it also limited the restaurant to one thing: wings. When the owners wanted to add plant-based options and welcome a wider crowd, the name and the look needed to change.
Start with what makes the place special
We began by asking what customers already loved and what would make a first-time visitor curious. The answer was bold flavor paired with a welcoming energy, which led to the name Spice n’ Vybe.
Keep the regulars in mind
A rebrand should give loyal customers a reason to stay. The favorite dishes remained, while new options gave everyone more to explore.
Update every touchpoint together
The new identity covered the logo, menus and social media content so the change felt complete when the doors reopened.
What to take from it
If your name or look no longer matches what your business offers, a rebrand can help. Plan it around your current customers and your future ones, and update everything at once.
You can read the full story on our Spice n’ Vybe case study page.