Formerly Perry Wings, now Spice n’ Vybe, this reimagined restaurant made a bold leap into a new era—expanding its identity beyond wings to offer an inclusive, sustainable dining experience that doesn’t skimp on flavor. With Reyal Design leading the charge, this case study showcases how we helped SNV break boundaries, redefine its brand, and elevate its place in the community.
The name “Perry Wings” had become a double-edged sword. It was beloved but limiting, boxing the restaurant into a single identity: wings. The owners were ready to expand their menu to include plant-based options, and they needed a name and a look that reflected this evolution.
The challenge? Rebranding without alienating their loyal regulars while drawing in a new wave of customers—vegans, vegetarians, and those just looking for something fresh and exciting.
Our mission was to help them take that leap and land on solid ground.