Logo Creation Client Guide
This document explains how the logo design process works for Reyal Design clients. It outlines what is included in your logo package, what types of requests fall outside the scope of the service, and how revisions are handled.
Our goal is to create a professional logo that represents your brand clearly while maintaining an efficient and structured design process.
Logo Design Overview
Feature
Logo concepts
3 original logo concepts
Revisions
Up to 2 revision rounds via email
Turnaround Time
5 business days
Final Deliverables
Editable file + color and black & white versions
Details
3 original logo concepts
Up to 2 revision rounds via email
5 business days
Editable file + color and black & white versions
What Is Included In The Logo Design Package
Initial Logo Concepts
Our team will design three unique logo concepts based on the information you provide about your brand. These concepts will explore different creative directions to help identify the best visual identity for your business. Examples may include:
Variation 1
Variation 2
Variation 3
Logo Revisions
Color changes
Font adjustments
Minor layout changes
Small icon refinements
Final Logo Files
Once the final logo is approved, we will deliver the complete logo package with the editable and image files. These formats ensure your logo can be used across print and digital platforms. Your files will include:
Full Color Logo
The primary colored version of your logo
Black Version
Solid black version for versatile applications
White Version
White version for use on dark backgrounds
Requests Not Included In The Logo Package
The following requests fall outside the standard logo package and may require a separate quote.
Additional Logo Concepts
Examples include:
- Requesting more than three concepts
- Requesting entirely new design directions after concepts are delivered
Additional Revision Rounds
Examples include:
- Multiple additional changes after revisions are completed
- Repeated redesign requests
Additional revisions can be quoted if needed.
Full Brand Identity Development
Examples include:
- Brand guidelines
- Social media branding kits
- Business card or stationery
These services are available as
separate branding projects.
Our Logo Design Process
Our logo projects follow a simple, structured process to ensure a smooth experience and clear results.
1.
Brand Brief
You share key details about your business, audience, and style preferences to guide the design direction.
2.
Concept Design
Our team creates three original logo concepts exploring different creative directions for your brand. This takes Up to 5 business days
3.
Review & Feedback
You review the concepts and select one to refine. Send your feedback via email and describe the changes you would like to see.
4.
Revisions
We refine the selected concept following the feedback given. We allow only two revisions per project.
5.
Final Delivery
Once approved, we deliver your final logo package including editable files and color variations.
How To Give Effective Logo Feedback
Clear feedback helps us refine your logo quickly and achieve the best possible result within the included revision rounds.
Start With What You Like
Tell us what works well in the concept. This helps us understand the direction that best represents your brand.
Be Specific About Changes
Instead of general comments, describe the exact adjustment you’d like to see, such as color, font, or icon refinements.
Choose One Direction
Select the concept that feels closest to your vision and refine that direction rather than combining multiple concepts.
Keep Your Audience In Mind
A strong logo should connect with your target audience and reflect the personality of your brand.
Why These Guidelines Exist
These guidelines help us:
Ensure fair support across all clients
Keep pricing affordable
Allow quick updates without full redesign work
Maintain consistent service quality
Without these boundaries, unlimited requests would make it difficult to provide reliable service for all clients.
Need Additional Branding Services?
If you would like to expand your branding beyond a logo, Reyal Design also offers:
Complete brand identity systems
Social media graphics
Website Design
Marketing materials
Business card and stationery design
Our team would be happy to provide a separate branding proposal.
Thank you for trusting Reyal Design to create your logo.
Our goal is to deliver a professional and memorable visual identity through a clear and efficient design process.